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Hong Kong Rugby Sevens – The South Stand


Perhaps nothing catches the spirit of the Rugby Sevens as much as the South Stand at Hong Kong stadium. The South Stand is the only place where the general public can drink alcohol in their seats and is open to only those 18 and over. No surprise then that it was totally rowdy and filled with a wide variety of characters.  

A massive, costumed crowd fills the South Stand at the Hong Kong Rugby Sevens.

A famous tradition of the Rugby Sevens in Hong Kong involves fans donning costumes like it’s Halloween. 

Seeing how I love aviation, I had a costume made in Manila inspired by the film Catch Me If You Can. Apparently the costume was so convincing that many people actually thought I was a real pilot! 

The South Stand is where you’ll find the more interesting and colorful costumes, ranging from superheroes to more unique and provocative ones. Here are some of the highlights.

Three cheerful South African rugby fans hold humorous signs, one in Chinese, amidst a crowded stadium at the Hong Kong Sevens.

I still can’t pronounce soyizwap

Costumed fans, including two dressed as Donald Trump, drink beer at the Hong Kong Rugby Sevens.

Trump costumes seemed to be a popular choice. Surprisingly, there were quite a few American fans in the stands.

Fans in costumes, including a man in a stars-and-stripes suit, drink beer at the lively Hong Kong Rugby Sevens South Stand.

U-S-A

Two men in USA basketball jerseys and patriotic pants smile and pose in a tunnel at the Hong Kong Rugby Sevens.

Jubilant rugby fans in costumes, including a man carrying a woman and another with face paint, hold beers at the Hong Kong Sevens.

A group of cheerful women in feathered headdresses pose with peace signs and rock-on gestures at the Hong Kong Rugby Sevens.

Two cheerful men in flat caps and vests embrace, one holding a dark drink and the other giving a thumbs-up.

To see more people in costumes, click here for the full gallery.

Which day should you visit the Rugby Sevens?

Three-day tickets usually cost over $400 on 3rd party websites, so if you’re on a budget, it may be wise to just buy a one-day ticket.

Friday is by far the tamest of the three days of Rugby Sevens. You won’t see a lot of fans dressed up, since many residents have school or work during the daytime. However, tickets are substantially cheaper and the fans relatively well behaved. So if you want a glimpse of the Sevens experience without being soaked in beer, this would be the best time to visit.  

A costumed man with a white wig raises a beer in a crowded rugby stadium.

There also is an opening ceremony, which includes a dragon dance and a parade of each country’s teams around the stadium, like in the Olympics.

A man looks up in awe at a giant golden dragon floating over a crowded stadium during the Hong Kong Rugby Sevens.

Saturdays are notorious for being a drunken gathering of mammoth proportions as fans fill the South Stand as early as 8 in the morning and proceed to keep drinking throughout the day. This usually results in quite a few fans being belligerent by the time afternoon rolls around.

Two men dressed as Thor and Mario pose happily at the Hong Kong Rugby Sevens.

Cups filled with beer are randomly thrown into the air and the floor area is lined with a mixture of beer, water, and trash.

I personally found Saturday a bit too crowded as the stands are jam packed, with the revelers stumbling drunk in the afternoon, resulting in some interesting antics.

Spectators at the Hong Kong Rugby Sevens passing an entrance, one wearing a vibrant blue jacket with orange fish designs.

A dense crowd of people gathers in the South Stand area during the Hong Kong Rugby Sevens, with stadium signs and a game on a large screen.

 There is a possibility of having beer spilled all over you, so better make sure to wear something that you don’t mind being ruined.

Sunday morning is a bit calmer as the crowd is a mix of those who are on their last leg of drinking and locals who just want to soak in the atmosphere.

Rainy scene at the Hong Kong Rugby Sevens with spectators, including men in shower caps, towels, and shaving cream.

However, by mid-afternoon the crowd starts to come out of its hung over state and the party atmosphere once again livens up.

A large, lively crowd in the South Stand cheers at the Hong Kong Rugby Sevens match on a green field.

At this point, the rugby gets more exciting as the tournament goes into the elimination rounds, with the fans paying attention to the games. If I had to pick one day to go to the Sevens, I’d pick Sunday.

Whether you should buy a 3-day pass depends on what your personal preference is. If a non-stop party is what you’re after, spending three days at the Sevens should definitely be on your bucket list. If not, then I would probably recommend that you purchase a one day ticket.


Written By: Sam Huang

Hi, I'm Sam! I travel around the world primarily using frequent flier miles. Each week, I'll be sharing with you some of my most amazing travel experiences.

You can follow my adventures on Instagram and Twitter.